For the purpose of advocacy, awareness and mass literacy on various aspects of the child, marriage and the family at local, national and international socio-cultural perspectives, Pakistan Council on Family Relations works with electronic, social and print media for the identification, rectification and alleviation of human sufferings.
Additionally, through working with media and press, PCFR intends to disseminate knowledge, bring positive change, peace, happiness and healthy human development within and outside the families.